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Marketing

5 Site Optimization Strategies to Help You Enhance Your Website

Website optimization. It's a big word, and not everyone understands what it means. If you're reading this article, you’re most likely one of those people who knows the concept. If you don't, here's a simple explanation: Website optimization is about making your website work better for more people. It's all about making your site more efficient, effective, and search engine…
Lindsay
November 28, 2022
Marketing

Email Sent: 5 Free Email Marketing Tools for Small Businesses

You've invested a lot of time and energy into your Facebook advertising campaign. But lately, it seems like your content isn't attracting as many click-throughs. You may have also experienced a drop in your search rankings every now and then. It could be a change to the Google algorithm - or perhaps Facebook has made some updates on their end.…
Lindsay
November 24, 2022
Business

Feedback Generation: 5 Tips For Getting More Customer Reviews

Several studies have shown that customers are more likely to trust products with reviews than those without, and give them the same weight as a personal recommendation or criticism when making a purchase decision. Without a doubt, reviews can help online stores boost their revenues. Most consumers believe the reviews they read are objective and unbiased. This is because most…
Lindsay
November 21, 2022
Marketing

7 Essentials for Blog Marketing

In the early 1990s, a new way to communicate online was born. Twenty-nine years after Rob Palmer created the first blog, blogging has become an important part of many people's lives as well as an essential tool for many businesses to establish an online presence. You've been looking around online for help with marketing your business, haven't you? Well here's…
Lindsay
November 17, 2022
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Business

Assert your Online Presence: How To Build A Website Everyone Will Visit

To succeed in today's technologically advanced world, a business must have an online presence. It may seem obvious, but many companies don't realize that the vast majority of consumers research products online before buying. Profitability often relies on the quality of a business's online presence, especially its website.   Why Build a Business Page? It's not unusual for businesses to…
Lindsay
October 13, 2022
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Marketing

Facebook Advertising: Strategies For A Successful Facebook Ad Campaign

Facebook has become a marketing platform in addition to a social network. As one of the arsenals in any social media marketing strategy, it is not only a place for brands to talk to their customers but also a channel that can help to promote brand awareness and increase online sales. Although Facebook's advertising ROI has been declining and it…
Lindsay
October 10, 2022
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Marketing

Infographics 101: How to use Infographics in your Marketing Campaign

With the ever-increasing demand for digestible and visually-oriented content, infographic marketing is sure to continue its phenomenal growth as a preferred method of distributing promotional materials online. Infographics are one of the top five most used types of content, with 65% of B2B marketers using them for content marketing. And according to 84% of respondents to a survey by Infographic…
Lindsay
October 6, 2022
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Business

How To Launch An Online Shop In Only 10 Minutes

There was a tried-and-true recipe for achieving commercial success that lasted for centuries. Find a good location for your cart where you can make some money. You need to be heard over your rivals' louder advertising if you want more customers. Business owners can improve profit margins by reducing operating expenses. It's not that complicated in the twenty-first century. Large,…
Lindsay
October 3, 2022
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Marketing

How to Connect With Customers Through Email Marketing

Email marketing is one of the most popular forms of direct marketing. It is a fast, effective way to reach potential customers through email. Even though email itself is old technology, the 4.2 billion users worldwide can’t be ignored. Marketing through email is a good way to reach your target audience, but how can you transform emails into sales? And…
Lindsay
September 29, 2022