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Marketing ideas for artists and print-on-demand sellers, covering social media, email, partnerships, guerrilla campaigns, and building customer loyalty.

Two textured papers displaying watercolor floral paintings next to art supplies.
Hot Press vs Cold Press Paper: What Artists Should Know All Things PrintBusinessMarketing

Hot Press vs Cold Press Paper: What Artists Should Know

Introduction  Hot press paper has a smooth surface that favors precise lines, small details, and clean photographic reproduction. Cold press paper has a pronounced texture that suits watercolor and other painterly images. The right choice depends on which qualities of the artwork should stand out in the finished print. At Lumaprints, we offer both finishes for fine art paper prints.…
Gen
October 2, 2026
What Is the Best Paper to Print Professional Photos? All Things PrintBusinessMarketing

What Is the Best Paper to Print Professional Photos?

Choosing the best paper for professional photo printing can dramatically affect the look and feel of your images. From archival matte papers to glossy, luster, and metallic finishes, each option offers unique benefits for different photography styles. This guide explores the most popular professional photo papers and helps you choose the right one for your next print project.
Nikki
August 13, 2026
Framed landscape artwork displayed above a neutral sofa in a bright modern living room
The Art of Framing: How to Choose a Frame for Your Artwork BusinessMarketing

The Art of Framing: How to Choose a Frame for Your Artwork

A frame isn’t just a border, but the final piece that completes your artwork. The right frame doesn’t compete with your piece, but complement it. At Lumaprints, every frame is thoughtfully crafted to match the emotion and character of your art. From clean, modern floating frames to ornate vintage designs, each design elevates your artwork with beauty, elegance, and purpose.
Athena Bamba
June 5, 2026
Abstract canvas prints in green, red, and yellow tones above a gray sofa showing color psychology in wall art
Color Psychology in Wall Art: How Prints Influence Mood and Space BusinessMarketing

Color Psychology in Wall Art: How Prints Influence Mood and Space

Discover how the colors in wall art shape mood, energy, and the atmosphere of any space. From bold reds that energize living rooms to calming blues that promote rest in bedrooms, the psychology of color transforms how we feel in our surroundings. Learn how to thoughtfully select colors, prints, and frames to turn your walls into a curated, immersive experience.
Athena Bamba
May 22, 2026