Introduction
Holiday shopping tends to bring two kinds of customers to your art store: those who plan their gifts early and those who are still searching as delivery deadlines get closer. Both are worth preparing for, but the same offer may not work for everyone.
In Webinar 68, we share ways to get your e-commerce store ready for the holiday season. For your print on demand holiday sales, we will focus on bundles, early promotions, last-minute options, and small additions that can encourage customers to buy more while keeping timely delivery in mind.
Why the Holiday Season Is a Major Opportunity
When your customers are looking for gifts, they often want something meaningful and unique. Art fits that need. It can also make shopping easier for someone buying for several people, especially when you give them a simple way to choose more than one artwork in the same order.
There is another part of the decision that matters just as much during the holidays: whether the gift can arrive on time. That is why we recommend preparing for both early shoppers and last-minute shoppers. Encourage early orders where you can, then offer practical alternatives when customers are running short on time.
Create Holiday Bundles for Bigger Orders
When customers are buying gifts for more than one person, a bundle can save them from picking out every print one by one. Try grouping artworks by theme, color palette, or room style. You can also create collections around the people your customers are shopping for.
- Gift bundles: Put together prints that share a theme, color palette, or room style. This works well when someone wants to give more than just one art piece.
- Multi-gift packages: Try a package of three or five smaller prints for shoppers buying gifts for different people. Fine art paper prints are one option for this kind of set.
- Tiered pricing: Put together starter, mid-tier, and premium bundles. This gives customers a few price points to work with when choosing gifts.
- Recipient-based collections: Create gift collections for art lovers, new homeowners, different age groups, or people with pets. The more familiar you are with your customers, the easier it will be to organize useful collections.
At Lumaprints, we offer product bundling, so you can group several artworks into one product or SKU. A discount on multiple prints or a small freebie can encourage customers to add another piece to their order. The goal is to make it easy for them to shop for multiple gifts in one transaction, instead of leaving your store after buying just one print.
Early-Bird Holiday Sales
One of the simplest holiday sales strategies is to give customers a reason to order before the busiest shopping period. You can run an early promotion ahead of Black Friday, take part in Black Friday and Cyber Monday sales, or set a separate deadline that works for your store.
For example, you might offer 10% off one print and 15% off a bundle. That difference makes the higher-value option worth considering, especially for someone who already has several people on their gift list.
Just as important, explain why early shopping helps: more time to plan, less stress, and more time for production and delivery. Share the promotion in your emails, on social media, and in a banner across your website. Be clear about when each promotion ends. These holiday marketing strategies help customers understand why now may be a better time to place their order than later.
Monetize Last-Minute Shoppers
Some customers will still be looking for gifts closer to Christmas. You do not have to lose those orders, but you do need to show what is still possible and what may come at an additional cost.
- Offer expedited production and shipping: At Lumaprints, we offer both options, and you can pass those added costs on to your customer. Before offering either option, check whether production and shipping can meet your customer’s deadline. Let them know the order cutoff and expected delivery window early, especially since carriers can experience delays during the holidays.
- Promote gift cards: When a print is unlikely to arrive before the holiday, suggest a gift card instead. It also works for customers who want the recipient to pick out their own artwork.
- Highlight ready-to-gift bundles and bestsellers: Give your bestsellers and ready-made bundles a spot where last-minute shoppers will notice them right away. A shorter path to checkout can make a real difference when time is limited.
We also share our holiday production and shipping schedule so you can plan your store deadlines around it. Look out for our holiday schedule announcement and blog, and subscribe to our email newsletter through the link in the webinar description if you have not already.
Increase Perceived Value with Holiday Extras
A small extra can make an art gift feel more personal without requiring a major change to your product lineup. You could include a bonus print with qualifying orders, whether it is a small postcard, illustration, or another piece your customer can keep or use at home.
You can also offer limited-edition holiday artwork. Think of fine art paper prints with holiday icons, peel-and-stick prints featuring seasonal patterns, or canvas prints customers can bring out with their decorations every year.
You could include a short gift note or digital greeting card with the order. We also mention adding a QR code that opens a holiday message for the recipient. Another idea is to offer a free print or small gift once an order reaches a certain amount. Little additions like these can give customers one more reason to do their holiday shopping with you.
Get Your Store Ready for Holiday Shoppers
Start with your homepage. Add a holiday gift guide or collections for different recipients, then make room in the menu for bundles and bestsellers. You can highlight those links in bold or use a different color to help them stand out. For your product mockups, try a holiday setting so customers can picture the artwork as a gift or part of their seasonal decor.
Your product pages should answer the questions shoppers are likely to have before ordering. Use clear mockups and dimensions, along with shipping information and delivery cutoffs. You can repeat important cutoff dates in a banner and other visible areas of your website, but keep the details especially clear on the product pages.
After your promotions begin, check the numbers. Track average order value, conversion rate, bundle sales, and promotion profitability. Compare what works during the holidays with the rest of the year, then use those results to plan next year’s campaign. If your customers respond better to early discounts than bundles, for example, you will know where to put more attention next time.
Prepare Your Holiday Store with Lumaprints
We want to help you make holiday ordering easier for both your store and your customers. With our product bundling feature and expedited production and shipping options, you have ways to offer multiple-print gifts and provide additional choices when shoppers are short on time. Just be sure the delivery option you promote can meet the customer’s deadline.
Visit lumaprints.com to explore our print options, and subscribe to our email newsletter for the holiday schedule so you can communicate your own order cutoffs clearly.
Frequently Asked Questions
- What types of art bundles can I offer for the holidays? – Try complementary prints by theme, color palette, or room style, as well as sets of three or five smaller prints. Try a few price points, from starter bundles to premium sets, and group some options by who the gift is for.
- What can I offer when a customer orders at the last minute? – Check the production and shipping deadlines before offering expedited options. If a print cannot arrive in time, suggest a gift card. When delivery is still possible, make your bestsellers and ready-to-gift bundles easy to find.
- What should I track after my holiday promotions? – Review average order value, conversion rate, bundle sales, and promotion profitability. Use the results to see which offers deserve more attention during your next holiday campaign.
Plan Ahead for More Holiday Orders
Four of the biggest opportunities we discuss in Webinar 68 are bundles, early sales, premium shipping, and holiday extras. Start with the offers that make sense for your art store, make them easy to find, and keep customers informed about delivery deadlines.
Planning ahead can help your customers finish their holiday shopping earlier and give you more ways to make sales, even when some customers wait until the last minute. Explore your options at lumaprints.com and prepare your holiday store before the busiest shopping days arrive.
To ensure your customers get their gifts for Christmas, you can now view our recommended deadline dates for Christmas delivery in our 2026 Holiday Schedule.
