With the ever-increasing demand for digestible and visually-oriented content, infographic marketing is sure to continue its phenomenal growth as a preferred method of distributing promotional materials online. Infographics are one of the top five most used types of content, with 65% of B2B marketers using them for content marketing. And according to 84% of respondents to a survey by Infographic World, the medium is very efficient.
That’s why your content marketing strategy needs infographics if you want to catch up to the competition. But creating one that stands out can be a challenge, especially when you consider that there are many factors involved in making them effective. Not to mention how they need to be promoted and distributed well.
This article provides you with a detailed overview of how to create your own successful infographic marketing campaign. You will learn why infographics are helpful and what principles you should adhere to when making your own.
Why use infographics?
Let’s start with the basics and find out what makes infographics so effective and why you need to start using them. With infographic marketing, you can:
1. Reach out to more people
Not everyone enjoys reading blog posts and articles with a lot of text; some people learn better visually and might prefer content with more images than text. Using infographics, you may broaden your audience and target individuals with varied inclinations.
2. Give outdated content a new spin
You can use infographic marketing to repurpose your existing material in exciting ways and maintain the consistency of your blog’s updates. Choose a few of your older, more text-heavy blog entries, then break down the key themes into infographic-friendly chunks.
As a result of their visual nature, infographics are also well-suited to many popular social media sites. Converting your blog content into a format ideal for social media sites like Pinterest or Instagram will enable you to extend the reach of your material.
3. Create high-quality backlinks
Authority sites recognize the benefits of infographics as well. Even websites with many regular blog articles and those that do not allow guest posts might be open to releasing infographics as an alternative. This enables you to increase your domain authority and create high-quality backlinks.
For instance, the influencer marketing platform Grin produces infographics on a variety of subjects, such as the influencer marketing funnel and return on investments. In addition to uploading this infographic to its own blog, the company also distributed it to a number of other reputable sites, such as Egg Marketing PR, Venngage, and Smart Insights.
4. Promote high-quality site visits
All of these backlinks do more than increase your domain authority; they can also boost website traffic. After viewing your infographic, some readers may decide to check out your site, potentially increasing your traffic and adding new leads to your selling process. Studies have shown that including an infographic on a website can increase visitors by 12%.
5. Create a credible brand
Getting published on a reputable website also provides you with influence. If a highly-respected website publishes your infographic, it’s because they think highly of it and want their audience to learn from it.
6. Inform your viewers.
According to the Infographic World survey mentioned earlier, infographics are the best method for understanding and remembering information. So it makes sense that marketing infographics can help you in delivering your message to customers, educate them about your company’s goods and services, and promote brand loyalty.
7. Make your social media presence stronger
Infographics are a great way to give your followers something visually appealing, while also engaging with them. This will not only keep them interested, but it will also increase their inclination to share your content with their networks. Your online visibility and audience reach will both be considerably increased.
What kind of things can you produce?
Now that you are aware of the advantages of infographics, you might want to try creating one yourself. What information should you include, and how can you best present it in infographic format?
You can make unique infographics in addition to using ones you’ve already made to:
- Disseminate relevant study data: An infographic can be used to present new findings from your survey or study. Alternatively, you may compile essential statistics and data visualizations from other reputable sources and create an infographic using them.
- Share intriguing, relevant facts: You may also compile a few interesting statistics about your company, product, or sector and create an infographic that is simple to understand. These can be valuable additions to already-existing posts, as they summarize the content in a style that is straightforward to skim.
- Offer a quick-to-read guide: Infographics are an excellent method to present instructions in a style that the readers can easily understand. Make a short tutorial if you want to inform customers how to use your products or services. These also act as downloadable assets that make it easier for customers to have a reference available at all times.
- Compare services/products: Infographics also make it simpler to compare products or services by highlighting key differences and similarities. An infographic can be created by gathering all the necessary details, such as the benefits and drawbacks of various products in your catalog, comparisons with rivals, and information on pricing and other factors.
Infographic Marketing Techniques That Work
Here are some infographic marketing best practices that you can apply to your business.
1. Start with the appropriate topic.
The success of your infographic is greatly influenced by the topic you choose. Pick something narrow and specific. If you pick something broad and general, then it will be difficult to focus on the details of your project. This can lead to an unorganized design and ultimately a failed infographic.
Narrow the focus to make it simpler to select relevant details to include. Instead of making an infographic about “blogging ideas,” for instance, be more specific by having a checklist for beginning a blog, advice on how to increase blog traffic, and more.
2. Adhere to a logical timetable
There should be a logical timetable so readers may process the material in a way that makes sense, regardless of the story you want to convey or the design you intend to utilize. Your infographic should flow to lead viewers on a sensible route. This indicates that you should concentrate on developing step-by-step procedures, organizing your information chronologically, numbering your material, etc.
Create a visual plot that corresponds with the information you want to present, and then create a sequence that makes the most sense.
3. Select the appropriate color scheme
The significance of your color palette when generating infographics for marketing cannot be overstated. Choose colors that go well together first. Additionally, including your brand colors in the infographic can help you build a connection with your customers. However, given that you must consider eye-pleasing hues, this could be a little challenging.
4. Identify suitable fonts
Fonts are a crucial part of your infographic design. They can make or break the way your infographic is received. It’s better to stay away from ornate fonts that are difficult to read, and choose simple ones that offer your infographic a polished appearance.
The fonts you choose should match the article’s tone and your brand’s image – be it playful and strong or slick and sophisticated. But try not to use every font that appeals to your sense of aesthetics. This could lead to concept overload, which would make your infographic cluttered and challenging to read.
5. Use white space to your advantage.
You also don’t want your infographic to be too crammed with visual elements. Give it enough white space so the point of your infographic is clear. If there’s too much going on in the content, readers may have a hard time understanding your point. Use white space to your advantage when separating ideas, graphics, and paragraphs.
6. Market it
While infographics’ primary goal is to inform your audience, your infographic marketing efforts should also aim to increase brand awareness. It also helps if you want to build links and increase visibility on websites other than your primary web domains and social media profiles.
It is also essential that you brand each infographic you produce. Integrating your brand’s colors and fonts into the layout and including your brand’s logo at the end of the infographic is part of this process.
Want to learn more about marketing your brand? Read here.
7. Mention your references
Don’t forget to mention your sources in the footer unless you share unique concepts and research findings from your business. This strengthens the integrity of the information provided and lends credibility to your infographic. This also implies that you should only rely on information from trustworthy sources, such as studies from respectable organizations and peer-reviewed publications.
To wrap it all up
Infographics for marketing have more than just attractive graphics.
You now know how valuable a marketing infographic can be for achieving your business goals, going viral, boosting website traffic, or even keeping your business’s affairs running smoothly.
As you produce more infographics, you’ll have more chances to connect with businesses and industry influencers, establish highly-relevant backlinks, and connect graphically with your team and customers.
The possibilities are endless when it comes to utilizing infographics in marketing. Infographics work as a powerful marketing tool, and using them will help your business differentiate itself from its competitors.
To explore other marketing strategies, read here.