Artists, photographers, and online sellers do not always need completely new artwork to give customers something different. Sometimes changing the way an image is printed, mounted, or framed is enough to create a new version of an existing piece.
That is where choosing the right custom print product can make a difference. In this webinar, Lumaprints introduced expanded decorative framing options, foam-mounted fine art paper prints, and custom-sized metal prints. These additions give sellers more ways to match the presentation to the artwork rather than using the same format for every image.
If you prefer reading to watching, the main ideas from the webinar are covered below.
Why New Product Options Matter
Customers do not all want artwork presented in the same way. One buyer may prefer a decorative frame with noticeable character, while another may want a clean mounted print or the smooth finish of metal.
Having several presentation options allows you to offer the same artwork in ways that suit different rooms, styles, and budgets. It can also help you test which formats customers actually respond to before expanding a collection.
The current Lumaprints catalog includes canvas, framed canvas, fine art paper, framed fine art paper, foam-mounted fine art paper, metal prints, and Peel and Stick prints.
Introducing the Stylized Frames
Decorative frames are useful when you want the frame to become part of the artwork’s overall character rather than simply surround it.
Vintage Collection Copper has a warm, aged appearance that can work with portraits, heritage-inspired artwork, still life, and pieces containing warmer colors.
Slimwoods Black Silver creates a cleaner metallic edge and pairs naturally with photography, monochrome work, and cooler tones.
Slimwoods Black Gold gives a similar slim presentation with warmer detailing, making it worth trying with sepia images, portraits, or darker artwork.
Framer’s Choice Black with Gold combines a dark outer frame with gold detail and can give traditional or contemporary artwork a stronger border.
Barnwood Driftwood White and Grey have more visible texture and work naturally with coastal imagery, landscapes, botanical art, and softer interiors.
Plein Air Economy Espresso Gold adds a deeper brown-and-gold finish for artwork that needs more visual weight.
Plein Air Gold provides a wider decorative gold presentation that can complement traditional pieces and artwork where a stronger frame is part of the intended look.
These stylized decorative options are currently offered with 0.75-inch framed canvas and framed fine art paper prints. Lumaprints also carries a broad selection of solid-wood frame styles for fine art paper prints.
New Frame Sizes & Styles for Paper Prints
Frame width matters more than it may seem. A narrow frame can keep a smaller or minimalist piece feeling light, while a wider frame may give a large image enough visual weight to feel balanced.
Lumaprints offers several frame profiles for fine art paper, including natural wood, maple, matte black, black-and-gold, metallic, driftwood-style, and decorative finishes. Current framed fine art paper sizes can reach up to 40×60 inches depending on the selected frame type.
Instead of automatically choosing the widest or most decorative option, compare the frame against the actual artwork. The frame should support the image rather than become the first thing the customer notices.
Foam-Mounted Fine Art Paper Prints
Foam-mounted fine art paper gives sellers another option between an unmounted paper print and traditional framing.
The artwork is mounted onto a lightweight foamcore backing, which helps the print stay flat and makes it easier to handle and display. This format can work well for photographers, artists preparing for exhibitions or pop-ups, and buyers who want a cleaner, flatter presentation.
Lumaprints currently offers standard and custom foam-mounted sizes from 5×5 inches up to 39.5×59.5 inches. Larger pieces over 16×24 inches are recommended for framing to help reduce the chance of warping over time.
The important point is that foam mounting gives the artwork structure without automatically committing the buyer to a traditional frame.
Custom-Sized Metal Prints
Metal prints offer a very different presentation from canvas or paper. The image is transferred onto polymer-coated aluminum using dye sublimation, producing a smooth surface that works particularly well with bold color, strong contrast, photography, and contemporary artwork.
Custom sizing gives artists more flexibility when the original image does not fit a common print dimension. It can also be useful for panoramic work, narrow compositions, or artwork designed for a specific wall.
Lumaprints currently offers standard and custom metal prints from 5×5 inches up to 40×60 inches. The current product is described as scratch-resistant and water-resistant rather than waterproof, and direct sunlight should still be avoided for long-term display.
If you have never offered metal before, testing one or two images may be more useful than converting an entire collection at once.
Frame Pairing Tips & Marketing Strategy
A new custom print product is most useful when customers can understand why they might choose it.
Instead of only listing a frame name, show the finished artwork in a room and explain what the frame changes. A copper or gold finish may add warmth to a traditional image, while a slimmer black frame can keep modern photography feeling clean.
Mockups are especially helpful when selling online because customers cannot hold the frame beside the artwork themselves. You can use the Photoshop or Canva mockups available from the asset section of the framed fine art paper to compare combinations before adding them to your store. Lumaprints also currently provides mockup resources for foam-mounted and metal prints.
You do not need to offer every available finish with every image. A few combinations that genuinely suit the artwork are often easier for customers to shop.
Give Customers More Ways to Experience Your Artwork
Adding new print formats does not mean rebuilding your entire catalog. Choose a few pieces and experiment with the presentation first.
Try a decorative frame on artwork that previously had a simple finish, compare an unmounted paper print with a foam-mounted version, or test a photograph on custom-sized metal. Then look at which combinations customers actually respond to.
The latest product additions highlighted in this webinar give artists and sellers more flexibility, but the artwork should still guide the decision. The best option is the one that makes the finished piece feel intentional rather than simply different.
Want to see the products and examples discussed in the session? Watch Elevate Your Offerings with Lumaprints’ Latest Products for the full webinar on decorative frames, foam-mounted prints, custom-sized metal prints, and product presentation.
For more artist and printing resources, visit the Lumaprints YouTube channel.
Frequently Asked Questions
What custom print products were introduced in the webinar?
The webinar highlighted expanded framing options, foam-mounted fine art paper prints, and custom-sized metal prints.
What artwork works well with decorative frames?
Portraits, landscapes, photography, vintage-inspired pieces, and traditional artwork can all work well, depending on the particular frame finish.
When should I choose a foam-mounted print?
Foam mounting is useful when you want the structure of a mounted print without immediately choosing a traditional frame.
Can metal prints be ordered in custom sizes?
Yes. Lumaprints currently offers custom metal print sizing within its supported size range.
Should I offer every print option for every artwork?
Not necessarily. Start with a few formats that suit the image and expand based on what your customers respond to.
